Description

Overview:

The Spirit of the Lake Native Boutique (SOTL) case study explores marketing issues and challenges experienced by a gift store in West Kelowna, BC. Not only does it include discussions of the store’s target market, experiences, and appropriate as well as affordable marketing channels, it also addresses challenges of Indigenous business ownership and has an Indigenous product emphasis.

Subject:

Marketing

Level:

Community College / Lower Division

Material Type:

Textbook

Provider:

Thompson Rivers University

Date Added:

03/04/2024