Description

Overview:

"Introduction to Communication and Media Studies" is an in-depth exploration of how communication shapes our world. This book traces the historical evolution of media, from the early days of the printing press to today’s digital age, examining key developments such as the telegraph, radio, television, and the internet. It also covers critical theories that explain media’s impact on society, including the effects of advertising, the role of public relations, and the emergence of social media as a powerful force in modern communication. Chapters on media literacy, critical thinking, and rhetorical analysis help students develop critical skills for understanding and analyzing media messages.

Subject:

Communication

Level:

High School, Community College / Lower Division, College / Upper Division

Material Type:

Textbook

Author:

J.J. Sylvia IV

Provider:

Remixing Open Textbooks through an Equity Lens (ROTEL) Project

Date Added:

08/16/2024