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Consumer Behavior

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Description

Overview:
Syllabus for a course that addresses why people buy as the foundation for developing concepts for meeting consumer needs through selling, advertising, distribution and related activities. This course uses an open textbook, Consumer Behavior, from the National Programme on Technology Enhanced Learning (NPTEL).
Subject:
Business and Communication, Marketing
Level:
Community College / Lower Division
Material Type:
Syllabus
Author:
Provider:
Springfield Technical Community College
Date Added:
10/03/2019
License:
Creative Commons Attribution Non-Commercial Share Alike Creative Commons Attribution Non-Commercial Share Alike
Language:
English
Media Format:
Text/HTML

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